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The Art of Persuasion: 4 Tips to Master Influence

Success

Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. Ignore those safe, well-traveled paths that people love to suggest but aren’t quite you. Think of the last time you were in a food court mall, and a restaurant employee handed you a sample of food tacked to a toothpick.

Skills 306
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Magic Johnson’s Fast Break Into Business

Success

Earvin “Magic” Johnson was in the seventh year of his Hall of Fame career when thoughts of his basketball afterlife led him to the office of uber-executive Michael Ovitz, co-founder of Creative Artists Agency. Johnson had watched many former athletes attempt entry into the world of business only to fail.

Mentoring 275