Getting what you pay for: How Amazon’s membership fee retains customer loyalty
Service Untitled
MARCH 24, 2014
Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.
40 
Let's personalize your content