Do Clients Need to Like You to Buy? | Men With Pens
Men With Pens
JANUARY 10, 2010
Back when I used to work for advertising and marketing agencies, the client would choose from a list of agencies they had heard of and get us to pitch. All the agencies on their list could do the work, and had trust in the field built through reputation and client roster. Trust before like, in all initial purchases and sales.
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