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Local SEO: Four Tips for Ranking High in Your City

Andrea Kalli

Now that the goal is no longer the universal number one spot, businesses have near unlimited choice, and a much greater range of opportunity. The goal today is not to rank high for the entire world, but to rank high for your city. Your goal should be the map — Google’s ultimate local business tool.

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Five Different Ways to Market Your Service-Oriented Online Business

Andrea Kalli

For entrepreneurs operating an online service business — a web design agency, consultancy firm, or support business — the process can be even more difficult. Pay-per-click advertising becomes less effective, product advertising is impossible, and finding ideal clients can take years without a good strategy.

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Cutting Out Confusion: How to Explain SEO to Non-Techie Clients

Andrea Kalli

Despite the prevalence of search engine optimization agencies and freelance SEOs, the service itself is quite a hard sell; of the hundreds-of-thousands of businesses pitches on SEO services annually, the vast majority just are not that interested.

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3 Podcast Production Styles – Which is Right For You?

Andrea Kalli

This is usually your most expensive option as it requires hiring a full-fledged advertising agency, outside consultants and/or actors and actresses to get it just right. The thought being, produce the best podcast imaginable, and “they will come&#.

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The Best Wordpress Themes – How To Select The Right One | Internet.

Andrea Kalli

events manager , best wordpress 3.0 events manager , best wordpress 3.0 Tags and Categories: "best wordprees themes for affiliate" , "best wordpress 3.0 background , best free wordpress 3.0 wordpress theme , free podcast wordpress theme , free video marketing wordpress themes , free wordpress 3.0

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Six Ways to Get More Juice from Your Freelancer | Men With Pens

Men With Pens

that have helped me be more successful in reaching my goals each time I worked with a freelancer. When training young people in ad agencies I always coach them to start with the positives, with the things they like and that are on target, then their comments will be better received and will have context. 1) Write a brief.

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