Andrea Kalli

AUGUST 20, 2010

Add yourself to local portals and directories. Most cities, or at least those with over 100,000 residents, will have a city-based portal or directory website that businesses are free to add themselves to. Whenever possible, add your business to these directories, complete with a targeted inbound link.

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Andrea Kalli

SEPTEMBER 21, 2010

For entrepreneurs operating an online service business — a web design agency, consultancy firm, or support business — the process can be even more difficult. Pay-per-click advertising becomes less effective, product advertising is impossible, and finding ideal clients can take years without a good strategy.

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Andrea Kalli

JUNE 30, 2010

And yet, despite SEO’s immense value and potential for businesses, it is a remarkably hard sell for marketers and search consultants.

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Andrea Kalli

JULY 2, 2010

This is usually your most expensive option as it requires hiring a full-fledged advertising agency, outside consultants and/or actors and actresses to get it just right. The thought being, produce the best podcast imaginable, and “they will come&#.

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Andrea Kalli

JUNE 1, 2010

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