Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
There are some helpful tips later in the article, but the non sequiturs that lead into them have no bearing whatsoever, especially if you work in an agency environment or as part of a larger company. A costly mistake – in time, money, and damage to the company’s image and reputation. Don’t go for the cheap laugh.
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