Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to Influencer Marketing Hub. A 2020 study by McKinsey and Company found that unlike millennials, Gen Z is much more likely to shop at a brick-and-mortar.
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