Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
A 2020 study by McKinsey and Company found that unlike millennials, Gen Z is much more likely to shop at a brick-and-mortar. It’s a creative outlet to curate and create these spaces with the opportunities for people to access clothes that are not one of 100 that they go pick out at Macy’s,” Fiorentino says. It’s so fun!”.
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