article thumbnail

5 Ways to Thrill Your Customers (Because a Thank You Email Just Doesn’t Cut It Anymore)

Success

Transactional milestones are any events that move the customer through the purchasing experience. Here’s an example: Over the years, my company has probably purchased steaks as gifts for key clients from 10 suppliers that never did anything to land a second sale. Two additional studies give us a whopping seven seconds.

Email 262
article thumbnail

Assistants Must Excel at the Fundamentals

Office Dynamics

From Joan Burge’s new book, Joan’s Greatest Administrative Secrets Revealed (2018). The world is moving at a much faster pace today so you have to be more organized, manage your projects better, take control of calendars, and cross every ‘t’ and dot every ‘i’ when it comes to travel planning. NOW AVAILABLE FOR PURCHASE.

Calendars 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Savannah Bananas Created Their Own Version of Baseball by Putting Fans First

Success

At normal ballparks, tickets and concessions are separate purchases. The home team is in vivid yellow—except for the pitcher, whose pants are around his ankles. The batter is trying to ignore the Fruit of the Loom underpants on the mound, but the infielder krumping at second base is no less intimidating. So, we sold our house.

2016 276
article thumbnail

The Strong Job Market's Impact on Independent Work

Small Business Labs

That means the purchasing power of Americans went down during that period.  Simply put, the strong job market is pulling independent workers who didn't choose or don't like independent work back to traditional jobs. This is leading to more highly skilled workers going independent. 

2018 124
article thumbnail

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Then, I’m going to say, “I don’t know what took them so long.” Mergers and acquisitions of these type, they don’t just happen overnight. Disney is going to make a purchase, and it will do so before the end of the year. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?

article thumbnail

Decoding Decision-Making: Andrea Pirrotti-Dranchak’s Insights on Marketing Strategies

Allwork

Don’t let your marketing efforts go to waste. And even if you don’t have a lot of data from your own user base, what you want to do is you want to use lookalike data. Information, I’m only going to be talking to the ones that did choose us, not the ones that didn’t.

AT&T 130
article thumbnail

Shining a Light on Black Assistants: It’s Not Black & White

Bonnie Low Kramen

I wrote an article in 2018 called “ Times Up for the Boss ” and I raise these ideas in our Be the Ultimate Assistant workshops. What I have thought about quite a lot is the word “boss,” which is derived from the Dutch word “baas.” It translates to the word “master,” as in “master and slave.” Ruth Bader Ginsburg.

Salary 52