2014 Case Study Retirement Social Media 
Success
MAY 11, 2022
Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Quiz: Help customers pinpoint their needs. Then listen.
Success
FEBRUARY 26, 2024
In 2022, Harvard Business School introduced a case study on Millman, which is being taught to grad students. Russell started Girls Leading Girls in 2014, and four years later, she started her own executive coaching agency for women founders called FemThrive. While serving in the U.S. billion organic video views yearly.
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