Social marketing 101: respond to your customers about social issues too
Service Untitled
APRIL 4, 2012
At first Northface ignored the comments on their Facebook page, but as irrefutable evidence of Allied Feather and Down being one of their suppliers who support the foie gras industry, Northface needed to address the issue. It is interesting to note that by 2013 all animal testing for cosmetics will be banned across the European Union.
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