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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Sponsored Content Is (More) Trustworthy Marketers who distribute their branded content through a publisher’s network see 50% higher brand lift than those who publish on their own. A study from the same previously mentioned IPG Media Lab revealed that recall of branded content has increased by 17% since 2013.

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor. Improve visibility.