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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. An explicit, familiar term worked best for us, because we were on a budget. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions. Consider the type of name you’re after.

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Discover the Formula for Happy Employees

Success

“Months before his death in 2005, he told me that happiness was too big of a word, but that people who were satisfied and contented tended to, as he put it, ‘live in more than one world,’” says Bruce Rosenstein, who published his second Drucker-inspired book, Create Your Future the Peter Drucker Way , in 2013. Putting Theory into Practice.

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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. In 2013, I opened my retail store in a blighted commercial corridor. Consider coming together to buy inventory or vendor services in bulk. Elevate best practices.