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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. In 2013, I opened my retail store in a blighted commercial corridor. Think Work Media is a marketing agency. Team up to attract the big guys. Improve visibility.

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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. An internal team was assigned to meet once a month to brainstorm and examine potential names. Photo by Jacob Lund/Shutterstock.

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