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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. Sales rose by 23% in 2012. Consider the type of name you’re after. It is meant to be understood intuitively and prompt inquiry.

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Chance the Rapper on Achieving Goals as an Independent Artist & Paying It Forward

Success

Since 2012, when Chance released his first mixtape after graduating from Jones College Prep in 2011, his promise has attracted attention from established artists eager to collaborate. One potential downside of being an independent artist, although it’s not one Chance ever criticizes, is that with self-releasing music comes self-promotion.

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