Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Vinay ( @vinayp10 ) March 26, 2010 at 2:58 am Great post. Reply Patricia ( @lokahiandquill ) March 26, 2010 at 5:52 am Good copy and good translations/adaptations have one common attribute: they have to be *fit for purpose*.
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