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This Entrepreneur Built a Business on Values-Based Investing Before It Was Cool

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Then in 2010, he attended an event for Slow Money , a national nonprofit that promotes investments in sustainable food and farms. “I Kaminer notes there are several companies putting together case studies to disprove the notion. Then I wound up turning it into a PDF that I made available on the Talgra website.

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Once Upon a Time in Marketing: The Power of Storytelling

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Case Studies. The good news is that the bad news has been an enormous boost to his current company, Greensations, which he launched in 2010. This article was published in April 2013 and has been updated. “Businesspeople think these emotional stories are inappropriate in the workplace. Trupanion: Making insurance cuddly.

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