Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Consider Tropicana’s 2009 revamp of the established image on its orange juice packaging—the drinking straw stuck into a fresh orange. This article was published in October 2014 and has been updated. Radically changing your brand is risky.
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