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How to Name Your Business

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It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. For example, someone thinking about using the word “synergy” to name their health consulting company ought to reconsider. An internal team was assigned to meet once a month to brainstorm and examine potential names.

Legal 264
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Legendary Entrepreneur Naveen Jain Wants Nothing More Than to Change the Way Humanity Lives

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At one point, he tells me to imagine a world where people all have sensors inside and outside of our bodies, each one measuring and analyzing what’s happening internally. When you use the restroom, the toilet analyzes your samples to assess your gut health. Plus, with every analysis, the entire process gets less expensive.

Health 264