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How to Name Your Business

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which hires out on-call chief marketing officers: What are the attributes and personality of the company? It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. For example, someone thinking about using the word “synergy” to name their health consulting company ought to reconsider.

Legal 265
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Legendary Entrepreneur Naveen Jain Wants Nothing More Than to Change the Way Humanity Lives

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When he’s not collecting rocks from outer space, Jain spends most of his time, well, running a company that hopes to collect rocks from space, actually. His other company, Viome, explores the space inside us all, testing and analyzing gut flora and providing nutritional genomics and dietary advice. What if illness is truly optional?”.

Health 265