How to Name Your Business
Success
JUNE 17, 2022
Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. We rolled it out to the public in 2004. An explicit, familiar term worked best for us, because we were on a budget. Is it easy to say? Play with rhymes and alliteration (Dunkin’ Donuts). It should roll off the tongue.
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