Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In The hero emerges, transformed.
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