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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In In 2003, with just $350, Perry invented Sinus Buster, which he says was the first hot-pepper nasal spray intended as a headache reliever.

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