Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. In 2003, with just $350, Perry invented Sinus Buster, which he says was the first hot-pepper nasal spray intended as a headache reliever. Greensations: People trust a tale of failure.
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