Summit at Sea 2011 – The new trend in business is impact
The Shrink for Entrepreneurs
MAY 19, 2011
Better World Books was founded in 2002 to address this problem by reselling these otherwise forgotten books online – an incredibly successful business was born. The pitch was simple: To match every pair of TOMS shoes purchased with a pair of new shoes to a child in need. In other words, books bound for landfills. One for One.
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