Logo Lift – 5 Signs Your Logo Needs a Facelift
Small Business CEO
SEPTEMBER 8, 2011
In October 2010, facing a slide in their share price, the clothing retailer ditched their elegant white-lettered, blue square logo in favor of a new model that switched the ‘a’ and ‘p’ to lower case and shrunk the blue box to barely overlap the ‘p.’ Just ask Gap. Where did Gap go wrong?
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