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Building a Perpetual Marketing Machine

Small Business CEO

Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones. Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels.

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Three Ways to Start a Revolution | Men With Pens

Men With Pens

Alasdair McGregor: how to write non-fiction well Reply poch January 4, 2010 at 6:23 am This post reminded me of a wise advice from a site: Anticipate and watch social media trends. Poch – What’s funny is that I’ve never watched any social media trends at all. Maybe that’s a social media trend in itself…?)

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