Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. Good copy will reveal that the emperor is has no clothes. Be a quick study.
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