Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
Good copy will reveal that the emperor is has no clothes. Companies will spend thousands of dollars creating a slogan and branding their products, but then mistakenly believe this catchy phrase can just be translated for pennies a word. A costly mistake – in time, money, and damage to the company’s image and reputation.
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