article thumbnail

Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Good copy will reveal that the emperor is has no clothes. Companies will spend thousands of dollars creating a slogan and branding their products, but then mistakenly believe this catchy phrase can just be translated for pennies a word. A costly mistake – in time, money, and damage to the company’s image and reputation.

2010 40
article thumbnail

Which Person Would You Talk To?

Men With Pens

Electronic distribution of media is a double-edged sword, it gives the creators the advantages of lower cost of entry and the ability to work from just about anywhere. We cannot fall back on “the way it was before&# when all you had was print media. Brett Legree´s last blog. 6 weeks 2 days.

2009 40