Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
Good copy will reveal that the emperor is has no clothes. I was kinda saying the same thing on my post for The Drum magazine right here: [link] …only perhaps a little more flippantly! Another reason why copy fails is the because people ask too much of it. This often happens when the project lacks a real strategy. Powered by frugal
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