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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Good copy will reveal that the emperor is has no clothes. I was kinda saying the same thing on my post for The Drum magazine right here: [link] …only perhaps a little more flippantly! Another reason why copy fails is the because people ask too much of it. This often happens when the project lacks a real strategy. Powered by frugal

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Why You Don't Need to Mimic Someone Else's Fame | Men With Pens

Men With Pens

Review: 3D World Magazine Reply Josh Hanagarne ( @joshhanagarne ) January 22, 2010 at 10:16 am @heather Villa: I think emulation can be a great start, or a way to get out of a rut, or a way to spark new ideas, but everything we write that begins as an homage should wind up being 100% us. I think we’ve all arrived at a very special place.

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