Benchmarking Customer Expectations - What’s the Right Yardstick?
Small Business CEO
JANUARY 25, 2010
Is that the right comparison? When you pay your doctor bill, do you compare that process against other doctors, or do you think about being able to pay your credit card bill online? For business to business companies, the comparisons may be different but they still happen. * Make budgeting easier. Think about it.
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