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Vivian Tu Is Emboldening Women to Step Into Their Financial Power

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The holy trifecta of Barbie, Beyoncé and Taylor Swift showed the world the power of female spending in 2023. But thanks to social media trends like “girl math,” the stereotype still persists that women are shopaholics whose approach to finances is cutesy at best and wildly ineffective at worst.

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The 6 Biggest Financial Mistakes to Avoid in Your 30s

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Allowing lifestyle creep “Spending is so visible because of social media and the internet,” Mahoney says. The same study from Debt.com found that one in three credit card holders in the U.S. have maxed out their credit cards to cover expenses due to inflation.