Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It
Success
DECEMBER 8, 2022
After a major activewear retailer copied multiple designs in 2015, K-DEER fans started the hashtag #IStandWithKDEER to express their support for K-DEER and call for a boycott, which ultimately led the brand to pull the items. For the past 12 years, its entire supply chain traveled less than 250 miles. “We An abrupt stop.
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