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Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It

Success

After a major activewear retailer copied multiple designs in 2015, K-DEER fans started the hashtag #IStandWithKDEER to express their support for K-DEER and call for a boycott, which ultimately led the brand to pull the items. Rising costs meant they also had to test international options for raw goods and manufacturing. “I

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