Remove 2014 Remove Expenses Remove Promotion Remove Social Media
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand. Radically changing your brand is risky.

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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Think Work Media is a marketing agency. That means they do everything, including strategy, web design, social media, email and online advertising marketing.

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A day in the life: Matthew Want, PA, Marcham Publishing

Practically Perfect PA

For any of us that have heard Lucy speak, we will know that Matthew is the person that keeps the wheels rolling at Executive Secretary Magazine while Lucy travels around the world promoting the industry. Website maintenance, organising marketing emails and social media posts using mail chimp and Hootsuite.

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