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Shaping Sara Blakely: Meet the Billionaire Founder of Spanx

Success

Spanx: From concept to creation The idea for Spanx came about in 1998, when Blakely—who was selling fax machines door to door in Florida—wanted to eliminate panty lines showing through her cream-colored slacks. I quit my day job selling fax machines on Oct. The story of her success is remarkable. I was on her show in November.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

Well, Dean came through with flying colors and sent me half the interview – by the time I hit the end, I couldn’t wait to read the rest. And you’ll learn why right here in this valuable interview with a pro copywriter. Sending copy by fax or FedEx. But he’s a tease. Well, I don’t have to.

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