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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

“Racial pay gaps are an issue in every industry,” NBC News reported last year. That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Nowhere is it worse than in influencer marketing.”.

Agencies 306
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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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The Networked, NOverhead Business Model

Small Business Labs

Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.   Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

2024 317
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Look for Long-Term Triumphs

Success

When Robert Glazer founded the global affiliate and partner marketing agency Acceleration Partners , his timing wasn’t great. It’s no shock that Glazer so easily sees the link between business success and interpersonal relationships , considering that his studies at the University of Pennsylvania focused on business and industrial psychology.

2005 274
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SUCCESS’ 2024 Women of Influence

Success

Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. It acknowledges that women’s contributions are indispensable, spanning not only specific roles but all facets of life and industry.

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