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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I went to a startup and essentially created their entire influencer network. PZ: That’s kind of where the name Society 18 came from: I wanted to be an agency that represented what society actually looks like.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Niche coworking encourages networking and innovation among like-minded professionals, allowing for a collaborative community that adapts to industry changes and supports member growth. This can include industry-specific workshops, networking events, and mentorship programs. It’s not new, but guess what?

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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8 Business Development Strategies For New Recruitment Agencies

Recruit CRM

One of the toughest challenges when it comes to setting up a successful recruitment agency is to understand how business development works. To help newcomer recruitment agencies and recruiters, Recruit CRM has shortlisted 8 such strategies for you to implement! Therefore, put time into building your presence online.

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Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

Allwork

This article was originally written by Perkins&Will’s Leigh Christy for Work Design Magazine. In this sense, claiming personal agency not only allows each of us to create more nimble and optimal working conditions but also scratches that very human itch of being present in the space we inhabit.

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The Networked, NOverhead Business Model

Small Business Labs

Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.   Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

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Victor Arocho on Creating an Elite Selling Team

Success

Arocho likes to say he runs his company like a talent agency in which the clients are the talent, and his company is trying to help them generate box office sales. Arocho admits he was slow to embrace the idea of spending time on social media in order to blog, write articles for websites or use LinkedIn.

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