Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I went to a startup and essentially created their entire influencer network. PZ: That’s kind of where the name Society 18 came from: I wanted to be an agency that represented what society actually looks like.
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