You need to develop a presence on social media to help you grow your small business and form that all-important relationship with customers. What are the social media metrics you should be watching to ensure your company is headed down the right path? How social users act. Social MediaYou get it. MORE >>

I had the opportunity recently to talk to Ed Abrams about how the company he works for uses social media and how it’s helped them to increase sales, loyalty and brand engagement. Yes, he works for a little company called IBM, and they’re crazy about social media. That’s whats driving IBM’s social media approach. MORE >>

Reality check: It isn’t just the boss who gets anxious about participating in social media – so do people who work for the business. Why would an employee voluntarily step out into social media on behalf of the company they work for? Well, You need to groom them for social media success. Social Media MORE >>

For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let’s look at how to create a social media policy. What Is a Social Media Policy? Social Media MORE >>

Is your business in the current social media cycle? Here’s the reality and the truth … Social Media is NOT a fad. And now, in 2012, people are going beyond blogging and beyond simply posting photos and videos and are embracing new devices and experiences in the social media world. Social Media MORE >>