One of the strengths of social media is its ability to connect you directly to your customers and provide an open dialogue for conversation, customer service and awareness. Or at least that’s what happens when social media is used correctly. Below are five ways you may be using social media to do more harm than good. MORE >>

He noted that while social media is important, it is ultimately e-mail that will drive sales. It does not, however, change the fact that social media is a vitally important piece of your strategy. It’s becoming increasingly trendy to staff your social media guru spot with someone young. Social Media MORE >>

Social media sites are not longer just the realm of individuals, and those who regularly read my blog know I’m a huge advocate of the power of social media for small businesses. Here are a few ways to take advantage of social media for your business. Social Media Social media for business MORE >>

Pinterest emerged as the social media darling of 2012. According to this Nielsen report , Pinterest had the largest year-over-year increase in audience and time spent of any social network, across PC, mobile web and apps. Instagram is a social network that made a big impact in 2012, and is often overlooked. Pinfluencer. MORE >>

Hashtags are widely used on social media, especially on Twitter, but have now been adopted by many other social media platforms too. If you plan on using hashtags as part of a social media campaign for your business, make sure you understand why you are using them and what you hope to accomplish by using them. MORE >>