Facebook and comScore recently published a white paper on “ How Brands Reach and Influence Fans Through Social Media Marketing.&# What’s interesting to me is that we’re finally getting away from measuring ROI for social media in the terms of “this interaction = this in sales.&# Social Media MORE >>

With other social networks like Twitter and Facebook investing heavily in new ad products, and increasingly blurring the line between organic social activity and paid promoted activity, StumbleUpon  doesn’t want to be left behind. The social sharing site has been around since at least 2002. Social Media MORE >>

Some claim that social media can revive failing businesses; others that it can significantly increase your brand power. Like most marketing forms, the value of social media is variable. There’s one field in which social media truly shines: SEO. Use your blog as a social media connector. MORE >>

The goal of the session was to look at the convergence happening among social media, local search and mobile, and discuss how small business owners could take advantage of it. Of course, one of the biggest elements driving this trend is social media. This is often where social really begins to come into play. MORE >>

If the shareable ads become available to all advertisers, companies that opt in would have the opportunity to purchase ads on other websites that would include a “share on Facebook” link, which leads users to the company’s website. Social MediaSo it remains to be seen if the feature might be feasible for many small businesses. MORE >>