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Hootsuite Survey Unveils Top Five Social Media Sins Marketing Teams Commit That Turn Consumers Away

Allwork

The Social Media Consumer report, which polled over 6,000 participants in key English-speaking markets, used data to create a list of the five worst “sins that brands can commit on social media.” For example, Gen Z is more likely to follow brands on social media based on aesthetics and creativity.

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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

They are coming: Taylor, Travis and about a zillion other people are headed to Las Vegas to witness the festivities for Super Bowl LVIII—and small businesses across the city are hoping to capture the economic boost through Super Bowl promotions and preparations. They are well-known for their humorous marketing related to their product.

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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Remove unnecessary electronic hurdles to buying A consumer might be close to making a purchase, but then there’s a tech issue or the actual button to purchase a product is too buried, so they give up. Fast-paced music motivates people to move faster in a store and the path-to-purchase process.

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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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5 Elements of a Great E-commerce Website

Success

Consider what a client would ask about the product in person as well as the features you wish to promote. Keep It Social—Make Full Use of Digital Media. Make full use of “busy streets” by developing a strong social media presence. Your social media posts should engage. It’s not enough to inform.

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Take One Simple Step To Boost Buy-in And Brand Engagement

Allwork

Our choice as consumers was whether or not to purchase whatever products these messages were promoting. A good example is over on Threads , the new Instagram-linked social app for “sharing text updates and joining public conversations.” (I recently tested this and am waiting to see if he replies to my Thread. Stay tuned.)

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.