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Email Isn’t Dead. Here’s Why You Should Be Using It to Market Your Business.

Tips From T. Marie

If you make joining your list attractive with promo codes, free content and/or examples of the great material that will be in your newsletter you’ll see higher signup numbers. Building your list will be a constant process, but will give you direct access to people who have shown an interest in what you have to offer. PERMISSION IS KEY.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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Making Money: The Economics of Email

Small Business CEO

Let’s consider the following example: Sally, a small business owner with a brick-and-mortar jewelry store, is contemplating stopping sending emails because most of her new customers were coming from the online ads she places on Google when people search for “jewelry store in Omaha, NE.&#. What brought you into the store today ?

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Productive Networking: 22 Ideas to Organize Business Cards for Effective Followup

Stephanie LH Calahan

When it's accepted, I go to their profile and download their vCard into Outlook, adding any other contact info by reading their business card (the vCard never has a phone number, for example.) Then I can add them to my Constant Contact database under "Networking Connections", and/or to my  SendOutCards database.