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Email Isn’t Dead. Here’s Why You Should Be Using It to Market Your Business.

Tips From T. Marie

The business experts agree, when it comes to marketing, the most effective avenue you can use is email. An email list gets 10 times higher conversions than social media and receives a 4300 percent return on investment (ROI) for US based businesses according to the Direct Marketing Association. Starting an email list is easy.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

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Making Money: The Economics of Email

Small Business CEO

In this article, I’ll explain how to efficiently use email marketing to make sure that the money you spend on all your marketing efforts generates enough money for your business. But the second question would yield even more information that shows that her new customers actually come from her emails and several other touch points.

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Productive Networking: 22 Ideas to Organize Business Cards for Effective Followup

Stephanie LH Calahan

When it's accepted, I go to their profile and download their vCard into Outlook, adding any other contact info by reading their business card (the vCard never has a phone number, for example.) Then I can add them to my Constant Contact database under "Networking Connections", and/or to my  SendOutCards database.