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Sweet Dreams Do Come True in Casa Kumwesu, an Ice Cream-Themed Airbnb in Texas

Success

Husband-wife duo Jessica Serna and Ismail Mpiana want their influence to extend beyond social media to reality. We knew we always wanted a place that was ours, but that we could rent out when we weren’t in town.” I had a photography background, so I was posting on social media just because that’s what people do.

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If Sending Christmas Cards Feels Like a Chore, Here’s How to Politely Opt Out

Success

At minimum, there’s the business of purchasing, signing, addressing and mailing our greetings before the holidays arrive. It’s a lot like social media in that way.” Opting out of traditional cards isn’t shirking a tradition; it’s reclaiming time.” Mailing holiday cards is a popular tradition.

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Business Showers: An Entrepreneurial Spin on a Time-Honored Tradition

Success

You very rarely get things that you don’t ask for,” Wazlak says. She asked for social media follows, LinkedIn recommendations, potential client introductions and contributions to technology, administrative, coffee or happy-hour funds. Her friend Caroline Ma had organized a shower in Weigle’s honor.

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Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why

Success

Their shopping habits aren’t strictly confined to online—they are intentional and omnichannelled. Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to Influencer Marketing Hub. Generation Z only knows a digitized world.

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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Trust Me on This: Building a Business Clients Love

Tips From T. Marie

Doesn’t exactly scream “trustworthy,” does it? According to a PwC survey, 87% of consumers stated that trust is a deciding factor in their purchasing decisions. Showcase Your Knowledge and Passion: Use your website, blog, or social media to share valuable insights into your industry.