Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Their shopping habits aren’t strictly confined to online—they are intentional and omnichannelled. Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to Influencer Marketing Hub. Generation Z only knows a digitized world.
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