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U.S. Federal Agencies are Pushing for a Return to Office

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What’s going on: Federal agencies, including the Department of Homeland Security (DHS) and the Equal Employment Opportunity Commission (EEOC), are reassessing their workforce policies to increase in-person work, according to Federal News Network. The post U.S.

Agencies 245
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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

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That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency.

Agencies 306
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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

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Niche coworking encourages networking and innovation among like-minded professionals, allowing for a collaborative community that adapts to industry changes and supports member growth. This can include industry-specific workshops, networking events, and mentorship programs. Among this wide variety are niche industries.

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Two Entrepreneurs Share Advice on Leaving a Corporate Role and Becoming Self-Employed

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Communications professional Levinson spent her early career at various companies and agencies. During the pandemic, Levinson’s agency went through a restructuring, and her role was eliminated. During the pandemic, Levinson’s agency went through a restructuring, and her role was eliminated.

Agencies 290
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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

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Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Brands can turn their super fans into online advocates who spread the word about their products and offers. As we’ve shifted priorities and values as a society, people’s expectations for brands have grown and changed.

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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. You need to know what your costs will be and whether your business is scalable.”

Finance 284
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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.