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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency.

Agencies 306
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How to Make Money With AI in 2024: A Beginner’s Guide to Saving Time and Effort

Success

I started a public relations (PR) agency with a vision of helping people make a bigger impact through media exposure. Starting any business can be a lot of work, especially one with lofty goals. My company started incorporating AI within our application and other forms, using AI customer service tools like DigitalGenius.

2024 297
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5 Traits of a Next-Level Entrepreneur

Success

Whether you’re starting out on the floor selling a physical product like I did or you’re the CEO of an agency selling talented employees, you need to know how to make a sale. And that can come in two forms. He got it with his product, Facebook. So if that’s your goal, do it. A chip on your shoulder.

2016 278
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Need a Mental Health Day? Look for These Signs

Success

We live in a “hustle” culture where productivity is the goal. adults experience mental health issues—struggles that can show up in a variety of different forms. The benefits of mental health days to your overall well-being The need for productivity exists everywhere, even in fitness culture and leisure activities. “We

Health 147
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Event explores how the government is setting new office standards for civil servants

Workplace Insight

This week, the Government Property Agency brought together Civil Service leaders to exchange ideas, debate trends and inform how the GPA delivers its property services. Discussion also turned to how the success of this model should be measured, tracking the impact on employees’ productivity, motivation and engagement.

Agencies 107
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10 Business Development Strategies For Agency Recruiters To Land The Finest Clients

Recruit CRM

Growing any form of business is always a challenge, and the best way to focus on growth is to have a clear plan and balance. To maximise profits for any agency recruiter, we've put together the best business development strategies in this article, so keep reading to find out more.

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There’s a Reason Your Free Time Is So Draining

Success

Physical activity comes in many forms, however, and these different forms may have different benefits. Instead, “connecting leisure with a long-term goal and framing it within productivity can help people enjoy free time better.” Active leisure activities can feel stressful, not relaxing. You’ll be glad you did.

2021 276