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Content Is King—Except When It Refers to Creative Works

Success

That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.

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Are your work communications professional? Are you sure?

ProAssisting Blog

Home Blog About Us Who we are About the Program Program Specifics Execs, HR Depts. I see this all the time at the advertising agency when either as an intern or new hire just out of college, no matter if you’re out on the town for a couple drinks with your college crew versus communicating with a client/partner/sr. Are you sure?

2009 500
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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

When you write websites, ads, white papers, or other business materials, readers simply want information. More coffee… Barbara Ling, Virtual Coach´s last blog. Regards, Kelly Kelly´s last blog. Ryan Cowles´s last blog. When you write a novel or a poem, readers wants great words.

2010 40
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How to Organize Writing Projects | Men With Pens

Men With Pens

About the amount of information you’d get in five decent-lengthed blog posts. We’ve also had requests for manifestos, white papers, and from one particularly memorable client, three books. Usually copy comes in nice bite-sized chunks: a webpage, a blog post, an article, a press release. Carson Brackney´s last blog.

2010 40