Success
NOVEMBER 1, 2023
That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.
ProAssisting Blog
MARCH 9, 2010
I see this all the time at the advertising agency when either as an intern or new hire just out of college, no matter if you’re out on the town for a couple drinks with your college crew versus communicating with a client/partner/sr. Download our free white paper, "Defining Assistant Excellence". Stay in the know!
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Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. There are some helpful tips later in the article, but the non sequiturs that lead into them have no bearing whatsoever, especially if you work in an agency environment or as part of a larger company.
Men With Pens
FEBRUARY 23, 2010
We’ve also had requests for manifestos, white papers, and from one particularly memorable client, three books. Copify: Junk Food Content To Block Your Business’s Arteries? About the amount of information you’d get in five decent-lengthed blog posts. But we also get requests for huge ebooks – upwards of 50 pages. Actual books.
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